About the project

Details

Brand design
Client: Kinetic & Johnston's Coachlines.

Agency work

Kinetic and Johnston's Coachlines approached PORT Group for the launch of a new day tour company, Kiwi Wonder Tours, starting with an initial tour from Auckland to Ruakuri Cave and Hobbiton. With plans to expand, adding more destinations, the company aims to offer unique and memorable travel experiences.

During an intensive strategy phase involving customer and market research as well as workshops, the mission statement was crafted around five key words: wonderful, enchanting, exhilarating, inspiring, and magical. This mission became the foundation for the brand identity, shaping every aspect of customer and partner interactions with Kiwi Wonder Tours.

By combining iconic destinations with a clear and captivating vision, Kiwi Wonder Tours is positioned to deliver exceptional experiences that resonate with travelers and set the stage for future growth.